I'm trying to target males from the ages of 18+ so even men in their 30's are still targeted but I wanted to make it so it relates to the younger adult audience, especially students.
Ideas
1.) Man sitting at home with his girlfriend, he is in his early 20's. They are watching a chick flick and she is crying at a really mushy bit, the man yawns and checks his watch. He makes an excuse and leaves the room, whilst he is in the kitchen he escaps through the window and grabs a taxi outside. Once he gets to another house he rings the bell and a guy answers, he is holding a Skol beer in his hand, he welcomes him in and they walk into a room with 4 other males all watching football, they cheer and the guy who answered the door hands the boyfriend a boottle as they sit down. Tagline reads. 'Always choose Skol'.
2.)A guy gets a call but we don't hear what is said on the other end, panick shows on his face as he stands from where he has been sitting on a bench eating a sandwich, the sandwich falls to the floor, forgotten. He hangs up and starts running, slow motion in sections. He jumps over a dog being walked, as he rounds the corner he enters a marathon by accident and continues to run along side them, grabbing a cup of ice water and downing it whilst splashing the rest on his face. He continues to run as he comes to a house and opens the door and go to the kitchen. His wife/girlfriend is just about to throw away his Skol beer but he snatches them off of her and turns, going upstairs and into his private gaming room, putting on the TV and watchs the football whilst drinking Skol Beer. Tagline reads, 'You will do anything for Skol'.
Both ideas are a bit predictable because you are missing a twist at the end. But what if you combine the two ideas?
ReplyDeleteMan sitting at home with his girlfriend, he is in his early 20's. They are watching a chick flick and she is crying at a really mushy bit, the man yawns and checks his watch.
She notices and goes to the kitchen. In the moment she left the couch, 3 cats jump on the guy and start purring. He looks really pissed. We see the girl crying and walking to the fridge, getting a Skol and coming back to the couch right when the guy was just about to leave. He sees the beer and pretends he is just streching.
You will do anything for Skol + Always choose Skol